If organization's carry out, commission or buy market research, demonstrating best practice is a powerful
driver to potential clients, consumers and competitors.
ISO 20252 market, opinion, social research, vocabulary and service requirements is the new international
standard that unites and supersedes existing national standards and sets a common level of quality for market
It establishes the terms and definitions as well as the service requirements for organizations and professionals
conducting market opinion and social research, especially when operating on an international scale.
Cultural, social and behavioral differences between countries make international research very difficult. The
implementation and certification of a quality management system based on ISO 20252 enable organizations to
regulate these differences and carry out cross-border, multi-country research studies with the assurance that
working procedures are compatible.
Who is it relevant to?
It is suitable for any organization that undertakes research, both nationally and internationally. The most
common business sectors implementing and certifying to the standard tend to be in healthcare, automotive,
finance, media and social research.
A quality management system for market researchers based on ISO 20252 provides a number of benefits for
organizations commissioning, buying and carrying out market research and opinion polls.
By gaining worldwide market access overcoming barriers to trade.
By demonstrating local requirements have been met encouraging international growth.
Facilitates business development and growth between different national and regional markets building brand reputation.
Independent certification provides confidence that any sub-contracted work will be undertaken to a good standard and you are an organization that can be relied on to deliver accurate results enabling increased risk management.
Ensuring research is carried out in accordance with the relevant legislation improving efficiency.
By streamlining business processes and eliminating waste.